Behind the scenes
HEY THERE, I´M BROOKE
My path from wannabe weather girl to entrepreneur and digital customer experience consultant has been anything but predictable. Adaptability has always been my strength, and the storm I ended up chasing wasn’t in the sky—it was in the digital world.
Social media and the digital customer journey became my studio, a space filled with fakes, vanity metrics, and bad brand behavior. But I thrive on challenges and learning daily fuels me. That’s why customer experience feels like home—even when the sun isn’t always shining.
In 2012, with a “Think Conversation, Not Campaign” mindset, I founded B Squared (I was Brooke Ballard back then!), and earned a reputation as a problem solver, helping brands create real connections with their audiences. Today, those connections mean leveraging social listening to turn data into social intelligence with actionable insights. I love taking the voice of customer data and transforming it into solutions. Real conversations—not just broadcasting—are where the marketing magic happens.
The digital world changes in an instant, and my adaptability allows me to navigate it. Not by forecasting the weather, but by anticipating digital CX trends and solving real acquisition and retention challenges for clients.
years of experience
Media Appearances
%
Retained Clients
Algorithms
Praise for Brooke
“When I look back on this crazy year, I am so incredibly thankful that the B Squared Media Team has become a part of the Brother family. With their help we have significantly increased response times across several of our top social accounts, truly demonstrating our At Your Side service philosophy. Additionally the one-on-one personalized engagement has allowed our customers to understand that we are listening and our communities are very important to us. The B Squared team no matter what is thrown their way have provided service with a smile even when people haven’t been very nice. Thank you B Squared – You are all truly AWESOME SAUCE!!!!”
AWARDS AND APPEARANCES:
Brooke Bytes
ALL THE (PERSONAL) THINGS
Where I'm from
Blue Bell. Whataburger. All the things, y’all.
Dog Mom
He’s never this chill.
Where I go
The Maine thing is being on the water.
Horse Mom
Best. Therapy. Ever.
Where I’m home
Brooke + Alex ❤️
2012
2019
2021
2022
2025
B SQUARED BEGINS
I won a bet with my dad that landed me my first social media gig. (I highly recommend pitching parents. Great practice. Honest feedback.) I gave my two week notice and Brooke Ballard launched B Squared (Get it? Doesn’t work with my married initials lol!). And B Squared dude, my first muse was born. (Or drawn.)
THE JOB THAT CHANGED EVERYTHING
I began teaching classes on social media management at Baruch College and NYU. Even though this wasn’t the “main business” I knew that speaking and teaching were about to become my next passion. (And is how you got here, to this website!)
BIG WINS
B Squared Media hits the 7-figure milestone. Our social media marketing agency is happy to call among our clients Brother International, Wolters Kluwer, AAA and Rutgers University.
I’M AN AUTHOR!
Conversations that Connect, my book on social media intelligence and the power of social care, comes out. I have never been so happy. Or tired. But happy! Watch this space: I think I’m about to do it again!
A NEW PAGE!
Talking and teaching are pretty much my favorite things, y’all! (Even if it’s talking about listening.) Brookesellas.com is the exciting new opporutnity that I’ve created for myself to further expand this part of the B Squared journeyI