CASE STUDIES
BOOK BROOKE
How We Snagged 3,661 New Member Signups in Only Six Weeks
Our client, AAA Club Alliance (ACA), needed 2,000 member signups within 6 weeks. They had branded campaigns already running — which meant B Squared Media and Trust Insights needed to focus on non-branded keywords, change geographic targeting, and look for other hidden opportunities.
Results from B Squared’s Paid Media Management Service:
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3,661 New Member Signups (183% of client’s target of 2,000)
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15.6% Cost Reduction ($101.22 cost per acquisition, down from $120)
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6.8% Improvement in Avg. Cost Per Click ($2.72, down from $2.92)
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Teamed up with Trust Insights to find unique openings in the ad market, working daily alongside client’s in-house team.
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SOCIAL MEDIA CUSTOMER CARE: HOW WE IMPROVED SOCIAL MEDIA RESPONSE TIMES BY 3,791%
Brother International, known worldwide for its home and office printers, sewing and crafting machines, and P-touch labelers, needed help with its customer support process. Due to limited resources, the internal team at Brother was unable to respond to many requests in real time. B Squared’s SOCIAL MEDIA CUSTOMER CARE SERVICE team was brought in to partner with Brother on their social media customer care needs on social media.
- We reduced average customer wait time on social media from 20 hours to 32 minutes (a 3,791% faster response time)
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We increased average messages managed from 56 messages per month to 2,229 (a 3,980% increase)
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Extended customer support hours from 8 hours a day, 5 days a week on 1 social platform to 15 hours a day, 7 days a week across 3 platforms (262% increase in hours and 3x channel coverage)
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The Time We Increased Subscriptions by 3,569%
B Squared Media helped Payce Pays, a consumer financial services company, decrease bounce rates, decrease cost-per-acquisition, and increase sign-ups. We analyzed advertising data and designed and depolyed robust A/B testing to determine the maximum impact of ad spend. Since starting B Squared Media’s Paid Media Management service:
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Signups exploded from 142 to 5,068 per month (a 3,569% increase in subscribers)
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Instagram conversions went from 3% to 29%
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We decreased overall cost per acquisition (CPA) by 82% — from $8.20 to below $1.50
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Our team provided consistent optimizations to campaigns on a weekly
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How Our Keyword Research Increased Leads by 166%
A Wolter Kluwers product, Lippincott® HCP Access, requires leads in a niche market with low search volume keywords. B Squared Media was tasked with finding and testing multiple keywords to ensure their Google Ads produced an acceptable lead volume. Our approach was two-pronged: closely monitoring nonperforming keywords, while allowing high-performing keywords to be optimized for lead conversion.
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166% Increase in Leads (from 82 to 218)
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66.4% Cost Reduction in Cost Per Lead ($20.15 CPL, down from $59.98)
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Cultivated successful keywords and utilized creative copy, bidding strategies, and advertising best practices to optimize daily ad campaign.
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